Vodacom Group
has announced the appointment of Mohamed Abdallah as Chief Executive Officer of
Vodacom International Markets and Vodafone Egypt, effective immediately. The
move forms part of Vodacom's ongoing organizational restructuring to streamline
operations and accelerate growth across its African markets as the
telecommunications giant works toward its Vision 2030 objectives.
Mr. Abdallah
brings over two decades of Vodafone Egypt experience to his expanded role,
having most recently served as CEO of Vodafone Egypt where he drove significant
growth across consumer, enterprise, and financial services segments. His proven
leadership now extends to overseeing Vodacom's operations in the Democratic
Republic of Congo, Lesotho, Mozambique, and Tanzania under a consolidated
International Markets structure designed to enhance operational synergy and
strategic execution.
The executive
transition sees Abdallah succeeding Diego Gutierrez, who concluded his
seven-year tenure as Chief Officer of International Business in April after
steering Vodacom's African operations through critical growth phases. Country
CEOs across the four additional markets will now report directly to Abdallah,
who maintains reporting lines to Vodacom Group CEO Shameel Joosub.
Joosub
emphasized Abdallah's strong commercial acumen and leadership pedigree: "Mohamed's
appointment reinforces our commitment to developing exceptional African talent
to drive our pan-continental strategy. His deep market understanding and
customer-centric approach will prove invaluable as we work to deepen
connectivity and digital inclusion across our footprint."
Abdallah
expressed enthusiasm about his expanded mandate: "This role presents an
extraordinary opportunity to harness Vodacom's capabilities in shaping Africa's
digital transformation. By combining our resources, expertise and innovation
across these markets, we can accelerate meaningful connectivity solutions that
empower businesses and transform communities."
The leadership
realignment comes as Vodacom intensifies efforts to leverage its pan-African
scale, with particular focus on financial and digital services expansion.
