By: Nana
Appiah Acquaye
Kenya is developing a
Digital Service Export Strategy aimed at unlocking opportunities in high-growth
digital sectors and positioning the country as a regional and global hub for
digital trade.
The strategy is being
developed by the State Department for Trade in collaboration with the State
Department for ICT and the Digital Economy, with support from the World Bank
through the Kenya Digital Economy Acceleration Project (KDEAP).
The proposed roadmap will
focus on sectors including software development, fintech, business process
outsourcing (BPO), creative digital content and other emerging digital
services. It is expected to create quality employment opportunities, expand
export markets and increase Kenya’s foreign exchange earnings.
Speaking during a
stakeholder workshop in Nairobi, Director of ICT at the State Department,
Timothy Were, said the strategy will leverage Kenya’s growing digital ecosystem
to increase the competitiveness of local businesses and create new
opportunities for innovators and young people.
Among the proposals under
consideration are the creation of a Digital Kenya brand and the development of
a national e-commerce platform to enhance the global visibility and market
access of Kenyan digital products and services.
The strategy is expected to
provide a coordinated framework for collaboration between government, the
private sector and development partners in accelerating the growth of Kenya’s
digital exports.
