Ethio telecom unveils Zemen GEBEYA to boost Ethiopia's digital commerce

Ethio telecom has officially unveiled Zemen GEBEYA, a groundbreaking national digital marketplace set to transform business transactions across Ethiopia. The innovative platform, accessible through the telebirr SuperApp, creates a unified ecosystem connecting merchants, farmers, artisans and SMEs with consumers nationwide. 

The launch marks a significant milestone in Ethiopia's digital transformation journey, offering businesses of all sizes the tools to thrive in the digital economy. Zemen GEBEYA provides comprehensive solutions including digital storefronts, secure payments via telebirr, and logistics integration - all designed to break down traditional market barriers. 

"This platform represents more than technological advancement - it's an economic equalizer," said an Ethio telecom executive during the launch event. "By connecting rural producers with urban consumers and enabling cross-border trade opportunities, we're building an inclusive digital marketplace that leaves no Ethiopian behind." 

The platform's mini-app format within telebirr's 28 million-user ecosystem ensures immediate scale, while its features address critical challenges in financial inclusion and SME growth. Early adopters include agricultural cooperatives seeking direct consumer access and artisans expanding beyond local markets. 

Zemen GEBEYA forms part of Ethiopia's broader digital economy strategy, complementing recent investments in mobile money and 4G expansion. Ethio telecom is actively onboarding logistics partners and business support organizations to strengthen the platform's nationwide impact. 

By:  Robert Annor