By: Nana
Appiah Acquaye
MTN Mobile Money and
Shoprite Zambia have launched the Y'ello Trolley Challenge, a promotional
campaign offering shoppers an opportunity to win one of 100 trolley dashes by
paying for their groceries using MoMo at any Shoprite store across Zambia.
The initiative is designed
to add extra festive excitement for customers while encouraging the use of
mobile money for everyday retail transactions.
The launch ceremony was
attended by MTN Mobile Money Limited Chief Executive Officer Komba Malukutila
and Shoprite Zambia General Manager Charles Bota, who joined the celebrations
to officially kick off the campaign.
Under the promotion,
customers who pay for their groceries using MTN Mobile Money at Shoprite stores
across the country stand a chance to win one of the 100 trolley dashes.
