Kenyans can now access
affordable locally assembled smartphones following the launch of the
state-of-the-art East Africa Device Assembly Kenya Limited, located in Athi
River.
The device assembly
factory was set-up as a joint venture of local Mobile Network Operators and
International device manufacturers. The devices which will be available
countrywide at Faiba shops and dealer stores as well as Safaricom shops and
Masoko online platform will retail from KES. 7499.

The anchor mobile phone
devices at launch will be the 4G-enabled Neon 5” “Smarta” and 6 ½”
“Ultra”, with further devices diversifying the product range to be launched in
the next few months, including a locally assembled tablet.
The factory which is in
fulfillment of government’s promise to establish local smartphone assembly
capacity in Kenya has been built with a capacity to produce up to 3million
mobile phone units annually.

“This assembly plant will
support government’s agenda to enhance digital inclusion in the country. We
have been able to achieve affordability through a collaborative approach that
comprises industry partnership and favourable government policies,” said Joshua Chepkwony,
Chairman of EADAK and Chairman & CEO of Jamii Telecom.
Additionally, it is
projected that the factory will generate between 300 and 500 direct jobs,
foster local talent development and contribute to the country’s economic growth.

“The launch of EADAK
reaffirms our belief in the power of connectivity to transform lives and drive
economic progress. This partnership underscores our relentless pursuit to
expand 4G access and empower Kenyans through affordable, high-quality
smartphones, create employment opportunities and grow our economy,” said Peter Ndegwa, CEO,
Safaricom.