By:
Robert Kwaku Annor
Zambia Telecommunications
Company (Zamtel) and Varun Beverages Zambia have launched a K10 million
nationwide promotional campaign aimed at rewarding consumers while encouraging
greater participation in digital platforms.
Dubbed “Zamtel na Pepsi:
Peel. Scan. Win,” the campaign will run from 1 August to 30 November 2026 and
is expected to reward more than 800,000 customers with instant and weekly
prizes.
The promotion allows
customers who purchase participating 500ml bottles of Pepsi, Mirinda, and 7UP
to participate by peeling the promotional label, scanning the QR code, or
dialling *9595# using a Zamtel number for a chance to win a range of prizes.
The rewards include airtime,
shopping vouchers, smartphones, laptops, Smart TVs, and motorbikes, providing
customers with opportunities to benefit from the partnership between the
telecommunications and beverage companies.
Speaking at the launch
ceremony, Permanent Secretary at the Ministry of Technology and Science, Dr.
Brilliant Habeenzu, described the initiative as a practical example of how
innovation and strategic partnerships can support Zambia’s digital transformation
agenda.
He said the campaign extends
beyond a consumer promotion by demonstrating how digital tools can be
integrated into everyday activities while supporting the government’s vision of
building a modern and inclusive digital economy.
Representing the Ministry of
Commerce, Trade and Industry, Assistant Director Derrick Sikombe, who spoke on
behalf of Permanent Secretary Lillian Bwalya, said the partnership highlights
the importance of public-private collaboration in driving investment,
strengthening local industries, and contributing to economic growth.
Zamtel Chief Executive
Officer Jason Mwanza said the campaign represents more than a traditional
reward initiative, combining connectivity and consumer engagement to create
meaningful digital experiences for customers.
He added that the
partnership reflects Zamtel’s continued focus on innovation, customer loyalty,
and the development of solutions that provide greater value to its users.
Varun Beverages Zambia Chief
Executive Officer Vibhay Singh said the campaign brings together Pepsi’s strong
consumer presence and Zamtel’s digital capabilities to create an interactive
experience that connects customers with exciting rewards.
Meanwhile, Zambia
Association of Manufacturers President Mohammed Umar said the initiative
demonstrates the potential of collaboration between manufacturers and service
providers to create new market opportunities, strengthen local value chains,
and showcase Zambia’s manufacturing capabilities.
