e& Egypt CEO says AI must deliver cost-effective, sustainable services

Date: 2026-09-29
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By:   Nana Appiah Acquaye

The Chief Executive Officer of e& Egypt, Hazem Metwally, has said artificial intelligence must be deployed in ways that are cost-effective and sustainable while improving services for customers and increasing productivity for individuals and businesses.

Metwally made the remarks during an FDC Summit session with colleagues from Egypt’s technology sector, where discussions focused on the future of cloud computing and artificial intelligence.

He said the mobile network remains central to major technology shifts and described it as “the powerhouse of all the meaningful technology trends.”

On artificial intelligence, Metwally said technology adoption must be guided by economic discipline and practical applications.

“AI is powerful, and like any technology, it has to be cost effective to be useful,” he said.

He said e& Egypt experiments with open source models where available, adapts them to its own use cases and invests in technologies that create direct or indirect changes for customers.

“Use existing models for agility and time to market,” Metwally said, adding that the sustainability of a service should be measured beyond its technological capabilities.

“A service is future-proof when its economics still work in five years, not only its technology,” he said.

Metwally also addressed the impact of AI on the workplace, saying major technology shifts change the nature of roles and create new opportunities for people who acquire the skills needed to work with emerging tools.

“Every technology shift changes the way we work. For the major ones like AI it changes the shape of roles, new ones appear, and the people who learn the new tools end up doing more, not less,” he said.

He described AI as a multiplier for individuals and businesses, arguing that its potential lies in enabling people to increase their capabilities and output.

“I think of AI as a multiplier for individuals and businesses: the same person, producing many times what they could before,” Metwally said.

“The opportunity is not to be replaced; it is to become super charged and far more capable.”

Metwally said technology providers have a responsibility to ensure that the services they offer remain accessible and useful to the people and businesses they serve.

“What we owe the people and the businesses that we serve is simple to say: services that are affordable, empowering, and always improving,” he said.

He said the standard should apply to people, technology, the sectors in which companies operate and the economics required to maintain sustainable services.

 

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